Asking an SEO Agency for Help

Picking a great SEO agency for the marketing campaign can be a challenging task. There are lots of agencies out there who specialize in Search Engine Optimization, but how can you trust that each will really push your Google rankings to the utmost effective?

Past Achievements

It always pays when searching for an SEO agency not to only look to their past and current client base, but also to inquire about their achievements. What Google rankings have they attained for past clients? The length of time achieved it take? And how much did the web site traffic increase? Generally, normally it takes around 3 months or more for rankings to increase on Google and traffic should increase from about 50% upwards. Only at that stage, you may also desire to inquire if the Pittsburgh web design agency offers any subscriptions for post-optimization maintenance. A good company should, since maintaining high SEO rankings requires ongoing care.

Array of Services

In addition it helps to find an SEO agency that gives a full selection of services. On-page services like website analysis, content optimization, page optimization, internal link building and ranking and traffic management must certainly be offered. Off-page SEO services includes keyword research, competitor analysis, external link building, and off-page promotion. It may also help to ask your prospective company if you're required to approve anything before they're going ahead with it. When they say yes, it's a good sign they're honest and prepared to work closely with you. To enhance your rankings, an SEO agency must employ many different tasks, not only a couple of, so keep clear of companies that only offer limited or dodgy services.

Suspect Methodologies

Yet another thing to consider is any agency that gives to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often known as "black hat SEO" and can get you banished from search engines, which can be hugely detrimental to your business. Also watch out for automatic, bulk submissions to locate engines. Automatic submissions aren't considered best practice and its must more very therapeutic for you if your company conducts manual submissions. Always make sure that an SEO agency is open about their methodologies used - any secrecy could mean they're using "black hat" techniques.

Pricing

It's important to keep in mind that high prices in an SEO agency don't necessarily mean the best quality. Instead, pick a company based on the client base, reputation and their particular site optimization and Google rankings. Similarly, if your company is offering you "guaranteed" #1 rankings for an unbelievably low cost, it is probably too good to be true. Collecting several quotes is a good way to begin and constantly be sure quotes are backed by a contract, so you realize precisely what you're getting for the money. It will even help to ask what their payment terms are and if they have any fees for early termination.

Keywords

Finally, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as part of their SEO services. Most companies will include keyword research as a given, but keep clear of any organization that asks you to offer the keywords due to their work. While they could ask for your opinion, the keywords used must certainly be based on the research, analytics and competitor scope, not on what you tell them. Remember, they're meant to function as SEO experts - not you! "Guessing" your keywords is not efficient and a great SEO agency will research your keywords thoroughly before recommending them.